About me

Peak programs, processes and performance.

I'm a commercially minded marketing technology leader and operations professional. I enjoy getting into the detail of how platforms, data and processes fit together, then turning that into programs that grow pipeline and revenue.

I have over 15 years of experience specialising in marketing and inside sales management, demand generation, marketing operations and MarTech and SalesTech administration, at large companies and as a freelancer. That includes leading discovery, solution architecture and design, scoping, process mapping and implementations, alongside ongoing platform administration. My experience includes the technology sector with Aurea Software, Tableau Software and Hootsuite.

At The Garden (formerly Social Garden), I have supported a wide variety of clients across multiple industries, including Property (Simonds Homes, Mirvac and Avid Property Group), Education (Curtin University and Southern Cross University), Insurance (Resilience Insurance), Aged Care (Ingenia and Lincoln Place), Not-For-Profit (World Vision Australia) and NDIS Providers (Scope Australia, Challenge Communities and more).

My focus areas are solution architecture and design, scoping, B2B marketing strategy, marketing automation and operations, B2C CRM, email marketing, ABM, MarTech evaluation, sales and revenue operations, reporting, lead scoring and lead funnel management. Increasingly, I also help teams adopt AI in practical, measurable ways.

Whether you need a MarTech or marketing ops review, a platform set up properly or an extra senior pair of hands, my aim is the same: helping the people, teams and companies I work with optimise their programs, processes and performance to reach their peak.

Thanks for reading,
Sam

Experience

15+ years

Focus

MarTech, automation and AI

Works with

B2B and B2C teams